Lately, I’ve been thinking a lot about technology and its’ impact on human beings. Specifically, I’ve been watching the impact smartphones have on the people that use them. In the tech world, the term ‘user’ was coined to define humans who use a product. I find the term appropriate, as it’s also the term used […]
When I was younger, I wanted to grow up. The present never seemed like it was the right place for me to be, for better or for worse. At 15, I started full-time university. Every day I went to school, I was worried that somebody would discover I wasn’t ‘one of them’ and expose me […]
When I was in my early 20’s, something inside of me told me to leave Ohio. I didn’t know what the future held for me, but I decided to move to Los Angeles and embark on a new journey in life. Sometimes you hear a call that goes beyond your ability to explain. As I […]
In 2015, I made 362 orders through Amazon. Mind you, this was my number of orders – not items. It was a very rare day that went by without a notification from the leasing office that I had a package waiting for my pick-up. To my glee, I’d rush to the office and pick up my package […]
Note from Aaron: Recently, I had the opportunity to speak to a class at my little brothers high school, in Dublin, OH. A careers/technology class, they asked me to speak about some of my experiences in life, career, and working in the tech field. Following the class, I received an email from a student, seeking […]
When I was a child, I remember playing the game called Barrel of Monkeys. The idea of the game was simple; use one monkey to hook the arms of another. Repeat until the barrel of monkeys is empty. As the game progressed, it became increasingly more difficult to grab the arms of another monkey, because […]
I once saw a short film, which featured the story of a watchmaker and his young son. The story followed the watchmaker as he meticulously crafted a small watch; carefully putting together each piece. As the man worked, his young son came to him, asking if he’d like to play outside. The father brushed away […]
One of my favorite movie scenes is from the 2008 film, August. In the film, we follow the main character as he embarks on the process of launching a company in the pre-9/11 month of August. As you can imagine, things went utterly to shit following the demolition of the WTC. You can view the […]
One lesson I’ve learned in my life is that the art of creating things can be a hair-pulling process. Before any great work is written, there are countless moments spent by the writer, staring at a blank screen. The same applies for a piece of art. There can be a good amount of hair pulling […]
One of the best pieces of advice I’ve ever received was from my mentor, Nate. He once told me: ”Aaron, if you can solve somebody’s pain, you can make a product.” Learning this lesson early in my days as an entrepreneur, I had a compass for identifying pain-points in the industry. As a result, I […]